Published on Donnerstag, April 24th, 2008 at

Auf sieht der Nutzer seine Umgebung von oben, bespickt mit einer Vielzahl von visuellen Tags, hier Geoflags genannt. Diese markieren markante Punkte in einer Stadt, Restaurants und Hotels etc, aber auch den aktuellen Aufenthaltsort von Freunden oder die Verortung von aktuellen Nachrichten (Beispiel: Hamburger Senat erörterte yxz…) Genau diese Realtime-Dimension soll Geoflags von Anbietern wie Qype oder Gelbe Seiten unterscheiden


Um die Übersicht in der zunehmenden Menge an Geoflags zu wahren, wird die Relevanz der Geoflags für den Betrachter anhand diverser Kriterien wie z.B. der Aktualität, der Beliebtheit oder einer Übereinstimmung des Stils zwischen Betrachter und Ersteller des Geoflags berechnet. “Unser Algorithmus gibt den Geoflags in der Geoflags-Welt eine ähnliche Struktur, wie Googles PageRank-Algorithmus sie den Seiten des Internets gibt”, so Mitgründer Stephan Schirmer. Durch Geoflags sollen die Nutzer im Sinne einen Zugewinn an Informationen über ihr direktes geografisches Umfeld erfahren, was insbesondere auch auf Reisen genutzt werden kann. Um dies zu vereinfachen, wird derzeit an einem mobilen Dienst für Geoflags gearbeitet.

Das Unternehmen wurde bereits Ende 2007 von den drei BWL- und Informatikstudenten der Universität Hamburg, Balthasar Reusse, Benjamin Pennig und Stephan Schirmer gegründet und wird derzeit durch private Kapitalgeber finanziert.

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