Published on Dienstag, August 17th, 2010 at


Neulich traf ich mich mit Torsten Panzer zum Lunch, wo uns auch gleich noch Philipp Glöckler vom Avocadostore über den Weg lief.

Torsten hat in Hamburg das Country-Office von Buzzer aufgebaut. Buzzer kommt ursprünglich aus Amsterdam. Seit 2007 ist Buzzer auch in Belgien aktiv und startete 2009 in Deutschland und 2010 in der Schweiz. Weitere Länder sind in Planung. Buzzer kreiert nach eigenen Aussagen “Word of Mouth & Konsumentenfeedback Konzepte”. Im Zentrum stehen die sogenannten Buzzer, dass sind Leute, die Produkte testen und ihre Erfahrungen & Meinungen dazu mit Freunden und Kollegen austauschen.

Buzzer ist ist daher eine Plattform für Menschen, die Spaß an neuen Produkten und Dienstleistungen haben. Torsten drückt das so aus:”Wir geben Leuten ein Produkt zum Ausprobieren und sorgen dafür, dass sie anderen davon berichten und die Botschaft weitertragen; eben Word of Mouth generieren. Alternativ dazu, läßt sich so auch viel über Consumer-Insights festellen bzw. auch Crowdsourcing oder Co-Creation Ansätze generieren.”

Buzzer hat international bereits über 100 Kampagnen u.a. für Philips, P&G, Unilever etc. pp realisiert. Eine erste Orientierung was und wie Buzzer Word of Mouth Marketing betreibt, findet sich hier:

Das erste TV-Interview über das Buzzer-Prinzip und den Start in Deutschland ging ebenfalls schon über den Äther und findet sich hier:

Related Posts

10 Responses to “Word of Mouth Marketing aus Hamburg”

  1. […] auf: HAMBURG STARTUPS Neulich traf ich mich mit Torsten Panzer zum Lunch, wo uns auch gleich noch Ph …Weiterlesen […]

  2. […] Hier wurde gerade auch über Buzzer berichtet: “Word of Mouth Marketing aus Hamburg” … schaut mal rein! […]

  3. Establishing effective one-way links is all about finding individuals interested. Believe of real-life encounters or facts regarding a particular person or product. Be a portion of a organization team dialogue and give what you realize. It can mean you can have very important interaction therefore getting connections for your personal hyperlinks.

  4. Kindergeburtstag feiern am Museumsschiff in Mannheim Unter dem Motto “Was(s)erleben“
    werden am Museumsschiff Mannheim auch Kindergeburtstage angeboten. An Aktionstischen können Besucher eigene Beobachtungen machen und
    experimentieren. mit Wunsch-Schwierigkeitsgrad.

  5. Web Designing and web development is not the final tool
    to approach your customers or viewers. Local business optimization is essential for all the businesses operating within a defined region. Your goal should be to obtain visitors who are likely to benefit by purchasing your
    products and services.

  6. To start permit me to say this device is awesome! I had been struggling with my excess weight for years.
    Since that time my physician place me on newer medicine my metabolic processes has gone on the bathroom.
    I had experimented with all sorts of what to increase my metabolic process shed pounds.
    I have attempted over the counter diet pills they didn’t
    function and they helped me feel jittery and gross. I tried a number of
    different eating plans that still left me sensation eager and i also
    barely shed any weight by any means. We have also used training without having any outcomes.
    I made the decision to test these tablets as they are all natural.
    These drugs are fantastic, I recognized an improvement immediately.
    My appetite lowered and I have knowledgeable losing weight.
    As well as I don’t have that terrible jittery sensing I have done with the other weight loss pills,
    but I have a lot more vitality. I like these capsules!
    I can not say ample great things on them. Don’t be
    as i am and spend your cash and time on other eating plans and products, just get these nowadays.

    You won’t be sorry!

  7. I truly wanted to send a brief word so as to say thanks to you for those awesome techniques you are showing at this website. My incredibly long internet search has at the end been honored with incredibly good content to write about with my best friends. I would state that that we site visitors are definitely endowed to exist in a notable network with many perfect people with great opinions. I feel very lucky to have encountered the webpage and look forward to plenty of more amazing minutes reading here. Thanks a lot again for all the details.

  8. I must voice my admiration for your generosity giving support to persons that really want assistance with this particular study. Your very own commitment to getting the message all through appears to be wonderfully insightful and have consistently encouraged somebody just like me to arrive at their aims. This helpful suggestions means much to me and substantially more to my mates. Thanks a ton; from each one of us.

  9. I am only commenting to let you know of the cool encounter my child encountered viewing yuor web blog. She came to understand such a lot of things, which included what it’s like to possess an amazing teaching heart to have folks effortlessly have an understanding of several tortuous things. You actually exceeded readers’ desires. Many thanks for rendering such helpful, trustworthy, revealing and even fun guidance on that topic to Tanya.

  10. My wife and i felt really joyous Ervin could finish up his investigation while using the ideas he grabbed in your web page. It’s not at all simplistic to simply continually be making a gift of guidelines which many people have been making money from. Therefore we already know we now have the blog owner to give thanks to for this. The type of explanations you have made, the straightforward web site menu, the friendships you can make it possible to promote - it is many superb, and it’s aiding our son and us know that this concept is interesting, which is certainly truly pressing. Thank you for all the pieces!

Leave a Reply

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

Clicky Web Analytics