Published on Dienstag, August 17th, 2010 at

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Neulich traf ich mich mit Torsten Panzer zum Lunch, wo uns auch gleich noch Philipp Glöckler vom Avocadostore über den Weg lief.

Torsten hat in Hamburg das Country-Office von Buzzer aufgebaut. Buzzer kommt ursprünglich aus Amsterdam. Seit 2007 ist Buzzer auch in Belgien aktiv und startete 2009 in Deutschland und 2010 in der Schweiz. Weitere Länder sind in Planung. Buzzer kreiert nach eigenen Aussagen “Word of Mouth & Konsumentenfeedback Konzepte”. Im Zentrum stehen die sogenannten Buzzer, dass sind Leute, die Produkte testen und ihre Erfahrungen & Meinungen dazu mit Freunden und Kollegen austauschen.

Buzzer ist ist daher eine Plattform für Menschen, die Spaß an neuen Produkten und Dienstleistungen haben. Torsten drückt das so aus:”Wir geben Leuten ein Produkt zum Ausprobieren und sorgen dafür, dass sie anderen davon berichten und die Botschaft weitertragen; eben Word of Mouth generieren. Alternativ dazu, läßt sich so auch viel über Consumer-Insights festellen bzw. auch Crowdsourcing oder Co-Creation Ansätze generieren.”

Buzzer hat international bereits über 100 Kampagnen u.a. für Philips, P&G, Unilever etc. pp realisiert. Eine erste Orientierung was und wie Buzzer Word of Mouth Marketing betreibt, findet sich hier: http://www.buzzer.biz/player.html.

Das erste TV-Interview über das Buzzer-Prinzip und den Start in Deutschland ging ebenfalls schon über den Äther und findet sich hier: http://www.tvbvideo.de/video/iLyROoafIzOq.html

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10 Responses to “Word of Mouth Marketing aus Hamburg”

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