Published on Samstag, Februar 28th, 2009 at

Zum Wochenende hier eine nette kleine Story via Seth Godin:

When there were old-school parking meters in New York, quarters were precious.

One day, I’m walking down the street and a guy comes up to me and says, “Do you have a dollar for four quarters?” He held out his hand with four quarters in it.

Curious, I engaged with him. I took out a dollar bill and took the four quarters.

Then he turned to me and said, “can you spare a quarter?”

What a fascinating interaction.

First, he engaged me. A fair trade, one that perhaps even benefited me, not him.

Now, we have a relationship. Now, he knows I have a quarter (in my hand, even). So his next request is much more difficult to turn down. If he had just walked up to me and said, “can you spare a quarter,” he would have been invisible.

Related Posts

2 Responses to “Schlau gemacht”

  1. […] Zum Wochenende hier eine nette kleine Story via Seth Godin: When there were old-school parking meters in New York, quarters were precious. One day, I’m walking down the street and a guy comes up to me and says, “Do you have a dollar for four qu [… Weiter] […]

  2. discount health employee insurence quotes on line rex com in tallahassee florida…

    hideous sportsmen conceptions Sunday tonnage …

Leave a Reply

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>


Clicky Web Analytics