Published on Montag, März 21st, 2011 at


Urbanara ist ein Online-Shop für „moderne, qualitativ hochwertige Heimtextilien und Accessoires“. Wie in anderen Branchen andere Player dies auch tun, umgeht Urbanara den Zwischenhandel und kann so seine Waren vergleichsweise günstig anbieten. Auch beim Marketing soll gespart und diese Einsparungen an den Kunden weitergegeben werden.

„Wir brechen veraltete Handelsstrukturen auf und konzentrieren uns auf die Produktqualität, nicht auf das Marketing. Gute Produkte zu fairen Preisen sind unsere beste Werbung“ sagt Benjamin Esser, Gründer und Geschäftsführer der Urbanara GmbH. Durch direkte Herstellerbeziehungen könnten Kunden im Online-Shop von Urbanara hochwertige Produkte wie Kaschmirdecken, Bettwäsche oder Dekokissen bis zu 60 Prozent günstiger als im regulären Handel erwerben.

„Uns geht es um den wahren Wert eines Produkts. Während im Luxusgütersegment der Verkaufspreis teils das Zwanzigfache und mehr vom tatsächlichen Herstellerpreis beträgt, bestimmt bei uns nur die Produktqualität den Preis“, erläutert Esser das Konzept.

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8 Responses to “Neue Startups: Urbanara”

  1. […] auf: HAMBURG STARTUPS Urbanara ist ein Online-Shop für „moderne, qualitativ hochwertige Heimtextilien und Acce […]

  2. […] auf: HAMBURG STARTUPS Urbanara ist ein Online-Shop für „moderne, qualitativ hochwertige Heimtextilien und Acce […]

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