Published on Sonntag, Dezember 9th, 2007 at

Vor einigen Tagen schrieb ich über eine in meinen Augen missglückte Guerillamarketingaktion. Daraufhin wendeten sich die Macher ebendieser an mich und erzählten mir mehr über das dort beworbene Projekt. Da ich dieses unterstützenswert finde, hier einmal mehr Infos dazu:

Die Studenten des Studiengangs „Angewandte Medienwirtschaft“ der Privathochschule „die medienakademie“ in Hamburg starteten vor vier Wochen die crossmediale Kampagne „Wünsche in Not – die medienakademie zu Gunsten von UNICEF“. Ziel der Arbeit war es, die Hamburger Bevölkerung auf die Not der Kinder in Afrika aufmerksam zu machen. Im Rahmen der Kampagne wurde auch die UNICEF-Arbeitsgruppe Hamburg portraitiert.

In einem der Filmteams entstand eine Dokumentation, die über UNICEF informiert. Ein anders Team produzierte einen viralen Werbespot, der die Unterschiede zwischen den (lebens-)notwendigen Wünschen deutscher und afrikanischer Kinder veranschaulicht.

Der Hamburger Schauspieler und Synchronsprecher Marek Erhardt gab dem Doku-Team am UNICEF-Grußkartenstand im Völkerkundemuseum ein Interview.

Aufmerksamkeit erregten die Studenten bereits mit einer Guerilla-Aktion am frühen Morgen des 28. Novembers: In den Colonnaden zogen auffällig blau verpackte Geschenke die neugierigen Blicke der Fußgänger auf sich.

Zahlreiche der sonst tristen Granitblöcke waren vom Neuen Jungfernstieg bis zu den Esplanaden nicht mehr wiederzuerkennen. Diese wurden mit blauer Folie verpackt, weißen Schleifen und der Internetadresse www.wuensche-in-not.de geschmückt.

Mit der Aktion sollten die Menschen gerade in der Vorweihnachtszeit zum Nachdenken über das eigene Konsumverhalten angeregt und mit dem Thema „Schenken“ konfrontiert werden.

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183 Responses to “Nachtrag zu “Guerillamarketing wie es nicht sein sollte””

  1. Vielen Dank fuer die Korrektur. Ich finde es nur merkwuerdig, dass solche Aktionen immer nur um die Weihnachtszeit herum auftauchen oder nur dann stark wahrgenommen werden. Vielleicht eine verfaelschte Wahrnehmnug meinerseits?

  2. Hallo,
    ersteinmal vielen Dank für den Nachtrag.

    @Andi:
    Das mag stimmen, allerdings blieb uns keine andere Zeit übrig, da unser Crossmedia Projekt im Studienplan auf die letzten 4 Wochen festgelegt war.
    Viele Grüße,
    das PR-Team

  3. adult friend…

    Great Blog! Your post was very interesting! I think your points are excellent and I look forward to reading more of your posts! …

  4. Hi there , Your blog post about business geschenke is absolutely great. Easy to understand it and with excellent value. I just stumbled up and dugg your site to digg as good news article about business geschenke on Saturday . Cheers, Mike Brown , keep up the good work !

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