Published on Mittwoch, Juli 9th, 2008 at

 monetizationcamp.gif

Okay, dieser Blog berichtet hauptsächlich über die Startup-Szene in HAMBURG. Wenn aber in BERLIN eine sehr interessante Veranstaltung stattfindet, dann schreib ich auch gerne drüber. Vor allem, wenn es um ein dringliches Thema geht: Monetarisierung von Websites und Applikationen.  Hier der Text des Veranstalters, Sebastian Wallroth:

“Durch meine Arbeit bei der zanox treffe ich mit vielen Akteuren des Web 2.0 zusammen. Ich bin selbst Gründungsmitglied des Wikimedia e.V. - mein erster Wikipedia-Artikel entstand 2003 - ich habe den Grundgedanken des Mit-Mach-Webs stark verinnerlicht. Ich bin ein Fan. Und dann sitze bei der O’Reilly Web 2.0 Expo in San Francisco mit 1.500 Leuten und höre den Entwickler einer der erfolgreichsten Facebook-Applikationen mehr oder weniger deutlich sagen, dass er nicht weiß, wie er seine Applikation monetarisieren kann. Was wird passieren, wenn er kein Geschäftsmodell findet? Seine Applikation wird verschwinden. Durch meine Arbeit bei zanox kenne ich zwei mögliche Geschäftsmodelle: Eine zeit- oder nutzungsabhängige Gebühr (tritt manchmal im Gewand der Spende auf) und Online Marketing (Werbung). Es gibt jedoch keine Tools, mit denen man automatisch Geld verdient. Es ist immer persönliches Engagement und Expertise notwendig.

Weil ich bei der zanox arbeite, ist es mir möglich, dieses Camp in den Räumen des zanox GAP Campus stattfinden zu lassen. Es ist keine zanox-Veranstaltung. Sie geht auf mein persönliche Engagement zurück. Ich habe mich am Vorbild der BarCamps orientiert, um Monetarisierung in einem möglichst breiten Spektrum diskutieren zu lassen. Ich möchte Publisher, Entwickler, StartUps, Web 2.0-Enthusiasten, Visionäre, Entrepreneure und Investoren einladen ergebnisoffen über Monetarisierungsmodelle für das Internet zu diskutieren.”

Alle Infos hier. 

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